Michael P. Brady

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Top Stories by Michael P. Brady

With wireless carriers like Verizon Wireless, Sprint, T-Mobile, and Cingular now vying for each other's business in a highly competitive market, while consumers play wireless carriers off one another to get the best rate plans and features, survival in the wireless world requires wireless carriers to continually improve the quality and service of their voice offerings, while looking at mobile data services to differentiate their brand, win new customers, retain existing ones, and drive new revenue. Many carriers have succeeded in recognizing new revenue by selling mobile data subscription services and mobile products, such as ring tones, images and games. A typical subscription service may contain news, weather and sports along with the above commerce items. This is a great situation for content providers - they'll increase their revenue with every wireless carrier... (more)